Professional course IV: Producing Dissemination Short Videos II
Dates: February, 2nd and 3rd. + individual work (8 hours aprox.)
Hours: Feb, 2 (9 to 18 h.) and Feb, 3 (9 to 16 h.)
Location: Sa Riera, Palma
Instructor: Gonzalo Álvarez Marañón
To be a scientific leader today, research is no longer enough; you also need to know how to communicate. This course provides researchers with the tools to communicate science in outreach settings in an engaging but rigorous way.
Program
Monday, Feb 2
9-12 h
Module 1. STRATEGY: Before speaking in public, think privately.
View presentations with fresh eyes.
Every presentation pursues three objectives: Connection, Attention, Recall.
Understand the audience’s needs.
Analyze their DNA (Attitudes, Demographics, Needs).
Inspire action in the audience: strategy and objectives.
How to intelligently define and achieve presentation objectives.
The call to action.
The change canvas: ideas, emotions, actions.
Craft the message that sells your idea.
How to distill the core idea of the presentation: emotion, benefit, action.
Activate the appropriate mental frameworks.
Communicate your main ideas with original (and memorable) phrases.
12-16 h
Module 2. STRUCTURE: Select and Organize Your Ideas
Select your ideas to achieve a balance between reason and emotion
The Persuasion Matrix:
- Statements to express your ideas
- Evidence to support your statements through reason
- Illustrations to support your statements through emotion
- Participation to create a memorable communication experience
Organize your ideas persuasively
The advantages of the classic structure: Introduction – Body – Conclusion
Three foolproof openings to start your presentation strong
How to give your presentation a memorable ending
Structural patterns:
- Informative and expository presentations: the hierarchical pattern
- Persuasive and sales presentations: the problem/solution/action pattern
16 – 17 h
Module 3. DESIGN: Communicate Visually
The Universal Slide
Title your slides with informative messages
A picture in your presentation is worth a thousand words:
- Professional-quality photographs and designer layout
- Diagrams to visually convey ideas
- Data charts to tell the story behind the data
17 – 18 h
Module 4. PRESENTATION: Communicate with Your Whole Being (1st part)
Harmonize Your Verbal and Nonverbal Messages
The Importance of Nonverbal Language in Communication
Paraverbal Language: Modulate Your Voice to Capture Attention and Create Interest
Raise and Lower Your Volume
Articulate Clearly
Changes Your Pace
Vary Your Tone of Voice
Press the Pause Button
Body Language: Body, Power, and Persuasion
The Communicator’s Gaze: How to Establish Eye Contact with the Entire Audience
Words and Gestures: How to Use Your Hands and Arms to Reinforce Your Ideas
The VASE Posture: Understand Communication and Power Postures
Tuesday, Feb 3
9 – 10 h
Module 4. PRESENTATION: Communicate with Your Whole Being (2nd part)
Harmonize Your Verbal and Nonverbal Messages
The Importance of Nonverbal Language in Communication
Paraverbal Language: Modulate Your Voice to Capture Attention and Create Interest
Raise and Lower Your Volume
Articulate Clearly
Changes Your Pace
Vary Your Tone of Voice
Press the Pause Button
Body Language: Body, Power, and Persuasion
The Communicator’s Gaze: How to Establish Eye Contact with the Entire Audience
Words and Gestures: How to Use Your Hands and Arms to Reinforce Your Ideas
The VASE Posture: Understand Communication and Power Postures
10 – 16 h.
Module 5. VIDEO: Create the Final Product
Leverage the power of PowerPoint to create videos
Create semi-professional videos without leaving PowerPoint
Use video editing tools for post-processing
Design the technical script from your storyboard
Record with the equipment you have available
Editing with free tools: a practical introduction to Clipchamp and CapCut
Optimize for the audience
Group submission and review